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Why Location-Based Machine Learning Is the Smart Path to Personalization
People are good at forgiving the capriciousness of other people. When our normally gregarious barista has a morning when he forgets to smile, he is easily forgiven — chalk it up to “one of those...
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Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack
Artificial intelligence-based marketing tech company Artsai launched today in a rebrand. Previously known as Adxcel, Artsai founder and CEO Yuri Khidekel and his team realized more than a year ago...
View Article6 Vendors Using AI to Facilitate Live Events
Personal interaction is a cornerstone of live events, but as more marketers embrace the use of events as a sales strategy, there’s talk of opportunities for innovation within the space. Eighty-seven...
View Article6 Guidelines for the Path to Voice Everywhere
I recently complained that we need friendly AI in the model of the computer on Star Trek. This friendly AI underlies the concept of “voice everywhere,” which is driving product and engineering teams in...
View ArticleGoogle Announces Machine Learning-Based Ads Designed for Foot Traffic,...
Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns....
View ArticleData Science as a Solution: conDati Opens Doors for Digital Retailers
Marketing analytics startup conDati is out today with new capabilities, offering data science as a solution for marketers interested in predictive analytics. The pitch is that today’s marketers with...
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The Future of AI Is Here: Reflections on IBM Think
The IBM Think Conference in San Francisco this month was a massive event, taking over the SoMa district, interrupting traffic, annoying the locals, and driving up hotel prices to stratospheric levels....
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Things Not Strings: Google’s New Hotel Profiles Exemplify Its Approach to...
Back in 2012, Google’s Amit Singhal published a now-famous blog post announcing the Knowledge Graph. The post, titled “Inside the Knowledge Graph: Things, Not Strings,” introduced a fundamental change...
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The Ghost in the Machine: Google Gamifies Machine Learning
David: A series of spells and specters (our mutual travel and presentation schedule) conspired to delay our usual conversation, Mike, but I’m happy to get a chance to speak with you this week. Mike:...
View ArticleAI’s Promise and Challenges for Martech
Our world is on the cusp of an exciting new time. In the coming years, we will witness artificial intelligence as it continues to adapt to different facets of life. This technology will help workflows...
View ArticleClik here to view.
Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack
Artificial intelligence-based marketing tech company Artsai launched today in a rebrand. Previously known as Adxcel, Artsai founder and CEO Yuri Khidekel and his team realized more than a year ago...
View Article6 Vendors Using AI to Facilitate Live Events
Personal interaction is a cornerstone of live events, but as more marketers embrace the use of events as a sales strategy, there’s talk of opportunities for innovation within the space. Eighty-seven...
View Article6 Guidelines for the Path to Voice Everywhere
I recently complained that we need friendly AI in the model of the computer on Star Trek. This friendly AI underlies the concept of “voice everywhere,” which is driving product and engineering teams in...
View ArticleGoogle Announces Machine Learning-Based Ads Designed for Foot Traffic,...
Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns....
View ArticleData Science as a Solution: conDati Opens Doors for Digital Retailers
Marketing analytics startup conDati is out today with new capabilities, offering data science as a solution for marketers interested in predictive analytics. The pitch is that today’s marketers with...
View ArticleClik here to view.
The Future of AI Is Here: Reflections on IBM Think
The IBM Think Conference in San Francisco this month was a massive event, taking over the SoMa district, interrupting traffic, annoying the locals, and driving up hotel prices to stratospheric levels....
View ArticleClik here to view.
Things Not Strings: Google’s New Hotel Profiles Exemplify Its Approach to...
Back in 2012, Google’s Amit Singhal published a now-famous blog post announcing the Knowledge Graph. The post, titled “Inside the Knowledge Graph: Things, Not Strings,” introduced a fundamental change...
View ArticleClik here to view.
The Ghost in the Machine: Google Gamifies Machine Learning
David: A series of spells and specters (our mutual travel and presentation schedule) conspired to delay our usual conversation, Mike, but I’m happy to get a chance to speak with you this week. Mike:...
View ArticleAI’s Promise and Challenges for Martech
Our world is on the cusp of an exciting new time. In the coming years, we will witness artificial intelligence as it continues to adapt to different facets of life. This technology will help workflows...
View ArticleCombating Ad Fraud with Machine Learning and Human Supervision
Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences. They’re also becoming increasingly difficult to detect and therefore prevent. No matter what...
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